Rungta Tea Pvt. Ltd. (RTPL), one of India's most admired and respected business entities in the FMCG sector. Commanding a formidable presence in states like Bihar, Jharkhand, Uttar Pradesh, Uttaranchal, Rajasthan, Karnataka and Andhra Pradesh, RTPL is forging ahead with an unending zeal to create exciting tea blends for the discerning and ever evolving Indian consumer. In lieu of capturing a sizeable market share, Rungta Tea wanted to extend the design synergy of its new packaging across multiple communication platforms.
In-shop branding | Below-the-line collaterals | Social Media Posts | Event Branding | Advertising | Promotional Tools
Taking a leaf out of the flower design used in the packaging design, we created a series of communication that transcended boundaries and created a stir amongst the tea drinking audience even in the remotest parts of India. An interesting medley of graphics, design and vectors carved the way for a holistic brand communication that was in-sync with the brand promise of 'Only Badhiya Chai'.