Strengthening India's backbone by bringing a futuristic hypermarket experience to Rural India. A smarter marketplace connected by technology.

• Brand Identity
• Mobile App Design (User Interface)
• In-store extensions

brand idea

A progressive and changing rural India was depicted through a beautiful identity showcasing earthy, rustic tones giving the shape of a flame. The flame's resonance with the masses created a visual medley of opportunities, promise and a resurgent future that will light up countless individuals.